Checking the traffic on your website is very important to understand the performance of your website. With this type of analysis, it will not only help us understand who has visited us, which channels generate the most traffic, but it will also help us understand how we will fare against the main competitors.
In this blog, we will show you some very useful tools to check your website traffic.
- Ideal for visualization in graphics.
With this tool we can see the traffic by group of topics, source, type of device, country and among other things. You can also change the date range and its reporting frequency, export and save the report, and filter the data by specific analytics hits like country and subdomain.
What really sets it apart from this tool is that it allows you to change the display style of the chart. Imagine that we are looking at the page to visit, because we can choose an area graph, a column graph, a line graph, or even a combination of both lines and columns to see the data.
- Ideal for real-time analysis.
Most analytics tools will allow you to check your overall web page traffic. But in this case, with Google Analytics you will not only track the volume of users per day and hour, but also track the number of users on your website at the moment, and what pages they are visiting. In addition, it also allows you to see their geographical locations, the keywords and the websites that referred them.
Using this real-time report will allow you to monitor the immediate effects of new campaigns and whether those changes have made any improvements to your website.
- Ideal for competitor traffic metrics
SEMRush is an all-in-one set of tools to improve visibility and discover insights for SEO, PPC, keyword research, and competitive research, among other services.
With SEMRush you can analyze up to 100 websites from a custom list at once to check their traffic metrics against yours and other competitors', which regions most of their traffic is coming from and which referring sites are sending them most of the traffic. In addition, you will also be able to obtain information about the audience of your competitors and their activities, such as which websites they visit while browsing.
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- Ideal for an assessment of the total traffic
While some tools only estimate organic traffic (ie search engine traffic), Similarweb estimates total traffic. Where visitors come from before reaching your website. Possible channels include search engines, forums, social networks, among other sources.
In addition, you will not only be able to check what I mentioned above, but you will also be able to compare the average visit duration, bounce rates and other channel metrics.
- Ideal for evaluating organic traffic
Ahrefs is one of the best organic traffic valuation tools. With it you will be able to see the valued monthly visits of Google worldwide, a number of keywords among the top 100 for which the website is classified in Google and the estimated traffic value.
Ahrefs ratings are based on data from 12 billion keywords, which is the largest of any similar tool on the market.
You should consider using Ahrefs with a total traffic rating tool like Similarweb. If you notice that organic search is driving the most traffic to your website, you can use Ahrefs to do a deep analysis to see how organic traffic has changed over time, which pages are driving the most organic traffic to your website and more.
Checking the traffic of your website and that of others
There are dozens of traffic analysis tools you can use to check your website traffic and that of your competitors. Since each has a unique purpose and feature set, you can use several to get the clearest, most complete picture of how your website is performing in terms of traffic and engagement metrics like average time on site and rate.