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A Journey to the Heart of CommerceHub
CommerceHub is more than just a company; it’s a commerce network that ranks among the largest in the world. Founded in 1997 as Commerce Technologies, Inc., CommerceHub has evolved to provide software for direct shipping, marketplace, digital marketing, and delivery management. Generating over $50 billion in GMV annually, it offers integration and fulfillment services to both online and physical retailers, distributors, and supplier companies such as The Home Depot, Nordstrom, Macy’s, Lowe’s, Adidas, Kohl’s, Nike, Costco, QVC, Staples, Best Buy, Meijer, drugstore.com, Walgreens, Dell, Toshiba, Sanyo, Minolta, Gateway, and Little Tikes.
CommerceHub was formed to develop e-commerce integration services for the exchange of data and business processes between trading partners. As online retail developed, merchants were fulfilling orders through “virtual merchant” business models, selling online and fulfilling orders through drop shipping. Frank Poore, a logistics expert familiar with retailers’ order management systems, recognized that the growing online business was attracting retailers who had never sold direct and would change the way retailers and manufacturers needed to communicate to make direct shipping work.
The Power of CommerceHub
In today’s competitive retail landscape, a robust retail network has become essential for retailers and brands seeking profitable growth. With growing consumer expectations for a wide range of products available for home delivery, the ideal scenario is an ever-expanding network of partners, where thousands of brands and retailers collaborate to drive business. A key element of that network is a state-of-the-art software platform that supports a virtually limitless partner ecosystem, enabling retailers to save time and meet consumer demand, while helping supplier brands expand their connections with national-scale retailers.
One of the key advantages of an extensive retail network is the ability to leverage data to efficiently match retailers with their ideal brand partners, and vice versa. In the past, the process of finding suitable partners was slow and cumbersome, with retailers and brands spending weeks or months trying to identify potential partners. However, a modern trade network aims to bring the matching process into the 21st century, with comprehensive profiles of brands and retailers, along with proprietary analytics on partner capabilities and performance.
The Future with CommerceHub
The value of a robust trading network goes beyond efficiency and time savings. It can also foster collaboration and enable retailers to adapt their non-proprietary inventory models, such as marketplace and drop shipping, to effectively meet consumer demand. For example, through a collaborative network, a retailer can easily identify the best-performing suppliers in a specific category based on sales data from its competitors, rather than spending months conducting market research.
A robust commerce network powered by a cutting-edge software platform can be a game-changer for retailers, suppliers, and brands in today’s competitive retail landscape. By leveraging data, streamlining the matching process, and facilitating meaningful connections, a trading network can unlock growth opportunities, foster collaboration, and generate profitable results for all its members. As the retail landscape continues to evolve, having a strong retail network has become a strategic imperative for companies looking to thrive in the dynamic and challenging marketplace.
CommerceHub’s Online Business Functionality
CommerceHub can be a strategic ally for any online business, thanks to its wide range of solutions and services. Its main objective is to facilitate and optimize e-commerce operations, enabling companies to expand their product selection, sell in more channels, and increase sales and profits, all with less time and risk.
Product Selection Expansion
CommerceHub enables retailers and brands to expand their product selection through high-volume drop shipping programs. This means that companies can offer a wider range of products to their customers without having to maintain a physical inventory of these products. Instead, products are shipped directly from the supplier to the customer, reducing warehousing and logistics costs.
Selling in More Channels
CommerceHub also helps companies find the right markets and channels to sell more. With its commerce network, companies can connect to more than 400 marketplaces and retail sites, enabling them to reach a wider audience and increase their sales.
Delivery Optimization
In addition, CommerceHub offers delivery solutions that help reduce shipping costs and improve the customer experience. It automates order routing and fulfillment connections, enabling companies to deliver their products more efficiently and quickly.
Digital Marketing
Finally, CommerceHub also offers digital marketing solutions for retailers, enabling them to increase traffic and maximize advertising ROI. Through its network, companies can acquire customers from hundreds of channels, increasing their visibility and attracting more potential customers.
In short, CommerceHub can serve the online business by providing the tools and services needed to expand product selection, sell on more channels, optimize delivery, and improve digital marketing strategies. All of this can lead to profitable and sustainable growth in the competitive world of e-commerce.
