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With the huge number of online shoppers continuing to grow, it is becoming more competitive in the world of e-commerce for all online businesses! Sales are increasing for some and others are struggling to increase their traffic. If you are among the latter, then you must be wondering how to drive traffic to your online store and convert them into your regular customers.
Before that, you need to take some steps to get website traffic, you need to focus on the quality of your service to finally make them stay!
Let’s put it this way. Suppose you throw a party. Surely you will need to entertain your guests with good food, music and decorations so that they have a good time. Similarly, if you want to attract more visitors to the website, you will need to put in the same effort.
So what do we bring you in this blog? A few tricks to get more traffic to your online store!
13 Tricks on How to Drive Traffic to Your Online Store
Finding the perfect strategy to get an enviable amount of traffic to your website and keep up with the competition is not something that suddenly occurs to you. There are many ideas and tactics to help you get the leads and traffic you need.
Do not worry! We’ve got you covered for now. Here is a list of 13 ideas on how to drive visits to your online store.
We’ve even added a few more in the “Additional Tips” section. Buckle up for the ride!
1) Advertising – It’s not free but it works
Now, this is where you do the first hit.
Obviously, advertising is not free if you use PPC (pay per click) ads. You can also get some influencers to promote you. Google Ads: It is a method of PPC advertising, where you only have to pay when someone clicks on the ad and visits it.
You must manage to display your ads in Google search results with this platform and display your banner. Also, run video ads to engage audiences based on their preferences.
Google Ads can help you reach nearly 90% of Internet users, depending on how specific you want to be. For example, target your ads by location, demographics, or keywords. Do not forget to check our article about Setting up your first PPC campaigns for eCommerce stores!
Influencers – Get your website featured by celebrity influencers, industries, or sites with high authority.
If you are selling a sports drink, try to reach an athlete with social impact and a good number of followers. A high profile person can bring you the desired traffic to your website with a single social media post.
2) Quality content means quality traffic
Your business won’t see the light of day if your content isn’t engaging! Content marketing can drive more traffic and higher conversion rates quickly.
Connect with your visitors with informative, visually engaging, and easy-to-read content.
Write quality blog posts in the blog section of your eCommerce website to explain your products and business. Blogs are also better for SEO. Use some smart keywords and up-to-date content to increase online store traffic. You can write yourself or get some guest bloggers to do that work, whichever works best for you.
Blogs can be about any relevant topic. For example, if you sell coffee beans, write a blog on “Best Coffee Brands” or post a tutorial blog on “How to Make Espresso”. With the right keywords and engaging content, you’ll get the traffic you want.
3) Social networks – get viral
We really don’t need to stress social media marketing anymore as it is something that is happening in current times.
Facebook, Instagram, Twitter, Pinterest, etc., all these social networks have mostly a common set of users. You must be omnipresent on all platforms so as not to miss anyone!
Facebook: This is where you get the biggest audience! The number of Facebook users adds up to around 2.7 billion in 2021. Internet users are more likely to search for your business on Facebook than in search engines. So have an updated profile and promote your news, offers, discounts, etc.
High-resolution images and videos also attract Facebook viewers! Also, don’t forget about the Facebook Ads section. It’s great for personalized ads based on user activity.
Instagram: After the popularity of Facebook, Instagram is in second place and is growing rapidly. Update the bio with your business information and link and post stories more often.
Calls-to-action (CTAs) like “Shop Now” or “Link in Bio” are easy ways to grab attention. Boost your business in the “Instagram shop” with attractive videos, images and of course hashtags!
Pinterest and Twitter: Pinterest users love it when they can shop directly from the web. Purchasable Pins cost you nothing! Users can search and buy immediately.
Twitter users, on the other hand, spend 26% more of their time viewing ads than other social media users. It is an excellent platform to generate traffic.
Having profiles on social networks is not the only thing that can be done. Display social buttons on your site so visitors know you’re everywhere!
4) SEO – Optimize, evaluate results and optimize again
To be at the top of the commercial chain, SEO (Search Engine Optimization) is the first big step. We know that SEO generates 53% of organic traffic
So obviously you have to be on the first page to get noticed!
This is what you can do:
- Learn more about keywords.
- Do keyword research for those potential words that are related to your business, and search engines are more likely to type.
- Include links from experts and high authority sites.
- Use good quality images, content and videos.
- Internal link website for Google to index.
- An interesting meta description.
A potential customer might be looking for a product right now with a few keywords in their search engine. Try to be among the first five suggestions to attract traffic.
We will talk more about SEO in the future.
5) Discounts and offers – Special discounts for special occasions
You’re already into social media, blogging, and marketing, and you’ve optimized your SEO. Now what?
This is where your sales ads come in. We have described this strategy several times before, but it is still relevant! Sales, discounts, deals, and promotions are some great incentives to increase website traffic fast.
Let’s see what can help.
Contest – Host a quiz with a public bookmark and use something trendy as a prize. Try things like “Spin the Wheel” or “Visitor Reward”.
FOMO : Fear of missing out is not a new way to attract window shoppers. Create a sense of urgency and make visitors feel like they’re missing out on an amazing deal. Add a countdown timer for your sale or stock count.
Buy one, get one and giveaways: We’ve all been there, so we know customers love free stuff. So, start a “Buy X Get One Free” campaign and start advertising. A visitor probably won’t mind the first time, but will come back the second time to see what’s new.
Gift giving during the holiday seasons is another must-have strategy! For example, “12 days of a giveaway” for Christmas for promotional purposes.
Coupon: A discount coupon is what you need to keep the traffic coming. Distribute a specific coupon code to visitors and offer them X% discount on products. Make sure the coupons are strictly accessible on your website.
Referral and Holiday Discount: Let’s say a visitor didn’t buy anything from you. Offer him a discount for his next visit or a discount if he shares your content with friends and family. This will definitely increase traffic.
Also, don’t miss out on holiday discounts like Christmas, Mother’s or Father’s Day or even Black Friday.
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6) Email – Remind yourself, but don’t spam!
Marketing is not just about social media or blogs. You should also engage in email marketing. Send promotional emails to everyone on your subscriber list and keep in touch with them regularly.
Launch email campaigns to attract new visitors, connect with existing customers and lost ones who have abandoned their carts.
Tools can help with personalized emails that handle individual preferences. You can encourage the audience to sign up, provide feedback on their favorite articles, and ensure a pleasant user experience.
Satisfy a viewer enough that they become customers and spread kind words about you.
You can send emails at:
- Post-purchase thank you note and let them know something new.
- Customer-specific discount codes that only they can use with their subscriber ID.
- Information on upcoming sales and website updates.
- What they are missing.
- Emails sent to a person who just clicked on your site and bounced could help you get them back.
7) Presentation – Design brings traffic!
Most of the time, a visitor will back off unless you can force them to stay longer on your site and explore. How do you do that? Well, it definitely depends on the presentation or design of your eCommerce website. We have a whole article about How Custom WordPress Design Trumps Tailor-Made Templates
Make long story short:
- Use an attractive logo, whether it’s thought-provoking, witty or funny. Colors also matter.
- Focus on the products and whether you want them as grids or in tabular format.
- The design of your website has to be something creative and attractive.
- The texts must be pleasing to the eye and with the appropriate variations.
- Images, videos and data tables are a must! Product photography showing the actual product helps the visitor to expect high quality.
- 65% of smartphone users shop from their mobile phones (mobile commerce statistics 2021). Therefore, it is better if your website is suitable for all devices.
- The loading speed of your site is the first impression. Make it load faster so targeting traffic isn’t lost.
Ensuring good CX (Customer Experience) means keeping visitors happy and eventually getting more traffic!
8) Support – Google loves customers support tools
You cannot run your business and serve visitors/customers on your own. That’s why you need to maintain an always-on customer support team that can respond to a visitor immediately. The team must be active on all social media, email, and phones.
Customer support is a crucial fact for all e-commerce companies. So don’t lose online traffic just because you didn’t participate! You can also try the “Live Chat” feature on your website and maintain a question and answer section.
Some examples of excellent customer service are Tesla, Adobe, Coca-Cola, etc.
9) Customize to get more visits
Knowing your audience is the first requirement in business. There is no point in selling bacon to a vegan!
Instapage says that 74% of customers are not comfortable without personalized content on a website. Your personalized home page, shopping carts, and suggestions are the places where you get the most attention from visitors.
If someone is looking for a garden trimmer, why not show them some of the best ones and add a couple of other garden tools or decorations? Knowing your audience is the first requirement because unless you know what they want, you won’t know what to sell!
Also, personalized emails and ads can bring you a higher volume of traffic for sure.
Track your social media activity, searches, wish lists, abandoned carts and understand your culture, preferences, age, gender and location. The more you learn about them, the better it will be for everyone.
10) Sale – People loves discounts!
Do you think you have the best product on the market that customers need? Then show it when they add something to the cart or at checkout.
Selling means offering something better and updated to the buyer so that they feel valued. Think of it this way, if you see a customer buying a bag of candy, offer them an even bigger bag of candy for a few more dollars.
Without any additional hassle, you can sell the highest quality products and increase your traffic. Upselling increases revenue by 10% to 30% and is 68% less expensive than acquiring new customers.
11) Security – Unsafe website is not allowed anymore on Google
To avoid online retail fraud, people tend to avoid websites with no guarantee of security. It’s not just about growing the business. You must ensure the complete safety of clients for their own good.
Also, an insecure website means that your business information is vulnerable. Customers can also click away from your site if they don’t feel safe.
Ensure security and display the security badge for benefits on both ends.
Let visitors know that they can trust you and that their passwords, email or credit card details are safe with you.
100% satisfaction confirmation and money back guarantee can also help you achieve targeted traffic faster.
You must be willing to bet on your best product and offer a refund if it doesn’t turn out as expected. This trick shows you trust the quality and gets shoppers to hit “Add to Cart” right away.
13) Include reviews (The Google ones)
Do you have loyal customers who love you? Show your opinions and comments about yourself to build a bridge of trust.
Most of the visitors come from marketing or referral programs. But none of them can work unless you have good reviews. Reviews on your product from peer groups can drive online traffic to your web store and increase conversion rate.
Also, showing authentic reviews from real customers can be proof that your business is worthwhile.
The refund policy should also include free trial and return options.
Additional Tips to increase traffic to your website
Now that you’ve noted down the 13 traffic-driving strategies, jot down a few more shortcuts.
- A friendly shipping arrangement and easy payment process.
- Accepting multiple payment methods.
- Track abandoned carts and prevent them.
- Offering a demo.
- Website update.
Maybe you have more ideas to increase store traffic? we would love to meet you.
As hard as it sounds, your business won’t stand a chance if you don’t know how to drive traffic to your online store and how to retain them.
As an online store owner, you shouldn’t just aim to capture traffic. Take a few steps to get traffic to buy from you regularly.
There is only one thing to remember: the customer is king!