The term transmedia refers to the creation of content that expands across multiple platforms and media. In this article, we will explore what transmedia storytelling is, what it is used for and some examples of its application in different contexts.
What is transmedia storytelling?
Transmedia storytelling is a form of storytelling that spans across multiple platforms and media, such as television, film, comics, video games, books, social networks and more.
Rather than simply adapting a story for different media, transmedia storytelling expands and deepens the story across multiple platforms, allowing viewers to experience the story in different ways and at different times.
What transmedia storytelling is for
Transmedia storytelling serves to engage viewers and consumers of content in a deeper and more enriching experience. By using transmedia storytelling, companies and content creators can:
- Engage wider audiences: Transmedia storytelling can appeal to wider audiences by offering different ways to experience the story.
- Increase viewer engagement and loyalty: Transmedia storytelling can increase viewer engagement and loyalty by allowing them to interact with the story in different ways.
- Expand the story universe: Transmedia storytelling allows content creators to expand the story universe, creating more opportunities for character development and exploration of themes.
Examples of transmedia storytelling in different contexts
Below are some examples of how transmedia storytelling is used in different contexts:
- Marvel Cinematic Universe: Marvel’s film franchise uses transmedia storytelling to tell stories across movies, TV shows, comics and video games, allowing fans to experience the Marvel universe in different ways.
- Game of Thrones: The television series Game of Thrones used transmedia storytelling to create online experiences, such as games and apps, that allowed fans to explore the universe of the television series in a deeper way.
- Pokémon: The Pokémon video game franchise uses transmedia storytelling to create an experience where players can capture and collect different creatures across different platforms and games.
In short, transmedia storytelling is a form of storytelling that spans multiple platforms and media. Transmedia storytelling serves to engage audiences in a deeper and richer experience, allowing viewers to experience the story in different ways.
By using transmedia storytelling, companies and content creators can attract wider audiences, increase viewer engagement and loyalty, and expand the story universe.