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Modern businesses rely heavily on effective communication with potential customers. Marketers strategize to ensure that people can participate in a business in a variety of ways. Therefore, business owners spend a lot of money creating visual tools to engage and interact with people.
With the huge number of online shoppers continuing to grow, it is becoming more competitive in the world of e-commerce for all online businesses! Sales are increasing for some and others are struggling to increase their traffic. If you are among the latter, then you must be wondering how to drive traffic to your online store and convert them into your regular customers.
One of the questions that our clients ask à Why is it important to have a Facebook or Instagram account ”, and the answer is clear and I will tell you below.
Running ads is about generating quality leads over quantity. You don’t need to target the biggest keyword to run a successful PPC campaign. Instead, you can target a small keyword (and potentially save yourself some money in the process) as long as those users convert.
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