The importance of friendly URLs for your ranking in search results

Friendly URLs are a common technique in web design and development to improve the usability of a web page and make it easier for users to understand. In this article, we will explore what friendly URLs are, why they are important and some examples of how they can be used.

What are friendly URLs?

Friendly URLs, also known as clean or semantic URLs, are a web design and development technique that involves the creation of readable and meaningful URLs. Instead of using a URL with a string of alphanumeric characters and symbols, friendly URLs use keywords and phrases that describe the content of the web page.

For example, an unfriendly URL for a product page might be something like:“”. A friendly URL for the same page might be:“”.

What are friendly URLs for?

Friendly URLs are important for several reasons. First, friendly URLs can improve the user experience by making it easier for them to understand and remember the URL of a page. They can also help improve website usability and navigation by providing a clear and easy-to-understand URL structure.

In addition, friendly URLs can also be beneficial for search engine optimization (SEO). Search engines such as Google use URLs as a signal to understand the content and structure of a website. Friendly URLs can help search engines better understand the content of a web page, which can improve its ranking in search results.

Examples of friendly URLs

Here are some examples of how friendly URLs can be used in different situations:

product pages

Friendly URLs are especially useful for product pages, as they can provide a clear and concise description of the product in the URL. For example, a product page for a shoe could have a friendly URL such as“”.

Product categories

Product categories can also benefit from friendly URLs. Instead of using a generic URL such as“”, a friendly URL such as“” could be used.

Content pages

Content pages, such as blog articles or news, can also use friendly URLs to provide a clear description of the content. For example, an article page on plant care could have a friendly URL such as“”.


In summary, friendly URLs are a common technique in web design and development to improve usability and search engine optimization. By using keywords and phrases to describe the content of a web page in the URL, you can improve the user experience and help search engines.

If you need web development and SEO experts, don’t hesitate to contact us, we have some of the best and most talented designers and developers in Spain, our rating on TrustPilot is Excellent! Do not hesitate to contact us.

Contact us now!

Digitalization of business has never been easier.

Let us know what service you are looking for, and we will find a solution.

    If you wish to be contacted by phone,
    please make sure your phone number is complete.

    Meet Our Online Marketing Experts

    Boost Your Online Sales!

    Leave us your email and we’ll show you how to kick-start your online presence!

    It's for free!