What is a diptych?
The diptych is a marketing and design format consisting of two panels that can be folded in the middle like a book. This format is ideal for presenting information clearly and effectively to customers and consumers.
Diptychs are usually a standard size of 8.5 x 11 inches or 11 x 17 inches, making them easy to distribute and place on shelves or counters. They can be designed to be printed on both sides, allowing a large amount of information to be presented in a relatively small space.
What is a diptych for?
Diptychs are an effective marketing and design tool to present information in a clear and concise manner. Some of the most common uses include:
- Product presentation: Diptychs can be used to present new or featured products in a small space. The diptych design highlights product features and benefits, as well as pricing and contact details.
- Events and exhibitions: Diptychs are ideal for the promotion of events and exhibitions. They can be used to present information about the location, date, times and sponsors of the event. In addition, diptychs can be designed to include a map, transportation details and a list of activities.
- Services: Diptychs are an effective way to present information about services such as a travel package, special offer, loyalty program or restaurant menu. Diptychs can be used to present information about services, prices and contact details in an easy to understand and visually appealing way.
Examples of diptychs in marketing and design
Here are some notable examples of diptychs in marketing and design:
- Restaurant Diptych: Diptychs are a popular tool for restaurants looking to present their menu in a clear and attractive way. A good example is the diptych of the French restaurant L’Atelier de Joël Robuchon. The diptych presents attractive images of the dishes, along with a detailed description and prices.
- Event diptych: Diptychs are ideal for the promotion of events and exhibitions. A good example is the diptych of the exhibition “Impressionism, Fashion, and Modernity” at the Metropolitan Museum of Art in New York. The diptych presents striking images of the artworks, along with detailed information about the exhibition, dates, schedules and sponsors.
- Product diptych: Diptychs are an effective tool for product presentation. A good example is the Kiehl’s cosmetics brand’s diptych. The diptych presents attractive images of the products, together with a detailed description of the benefits and prices.
- Service diptych: Diptychs are ideal for the presentation of services.