Marketing collateral is a term that refers to any printed or digital material used to promote a product or service. These materials include brochures, catalogs, presentations, videos, newsletters, and more. In this article, we will explore what marketing collateral is, what it is used for, and provide some examples to help you better understand its importance.
What is Marketing Collateral?
Marketing collateral is any material used to promote a product or service. These materials can be printed or digital, and their purpose is to attract potential customers and generate interest in the brand or product being promoted.
Some examples of marketing collateral include:
- Brochures and catalogs: These printed materials provide detailed information about a product or service. They may include photographs, product descriptions, pricing, and any other relevant information.
- Presentations: PowerPoint or PDF presentations are used to visually present information. These presentations can be used at trade shows, sales meetings, or emailed to potential customers.
- Videos: Promotional videos are an effective way to demonstrate how a product or service works. They can be used on websites, at trade shows, or in presentations.
- Newsletters: Newsletters can be used to keep potential and existing customers informed about the latest news and promotions.
In general, any printed or digital material used to promote a product or service is considered marketing collateral.
What is Marketing Collateral Used For?
Marketing collateral is used to attract potential customers and generate interest in a product or service. These materials can be used to:
Educate Customers
Marketing collateral can be used to educate customers about a product or service. Printed or digital materials can provide detailed information on how a product or service works and how it can benefit the customer. This can help build trust in the brand and increase conversion chances.
Attract Potential Customers
Marketing collateral can be used to attract potential customers. Eye-catching printed or digital materials can grab the attention of potential customers and generate interest in the brand or product being promoted. This can increase conversion chances and generate more sales.
Create a Strong Brand Image
Marketing collateral can also be used to create a strong brand image. High-quality printed or digital materials can convey a sense of professionalism and quality, which can help build trust in the brand and increase conversion chances.
Examples of Marketing Collateral
Now that we have seen the purpose of marketing collateral, it is helpful to see some concrete examples of how it can be used in practice. Here are a few examples of how marketing collateral is used in different contexts:
Example 1: Technology Company
Imagine a technology company is launching a new product. To promote the product, the company could create a brochure describing the features and benefits of the product. This brochure could be distributed at trade shows, mailed to potential customers, or published on the company’s website.
The company could also create a promotional video showcasing how the product works and how it can benefit customers. This video could be published on the company’s website and shared on social media to reach a wider audience.
Example 2: Travel Agency
Now imagine a travel agency wants to promote a specific vacation destination. The agency could create a brochure describing the destination and what it has
