Flash Mob: The Surprising Collective Action

Flash mobs have been a popular form of entertainment since they first emerged in the 2000s. In this article, we will explore what a flash mob is, what it is used for and some examples of how they are used in popular culture.

What is a Flash Mob

A flash mob is a group of people who gather in a public place to perform a coordinated and surprising action, such as a dance or a performance. Flash mobs are usually organized through social networks and take place in places such as shopping malls, train stations or public squares. The term “flash mob” was coined by writer Bill Wasik in 2003, and became popular in the media.

What is a Flash Mob for?


Flash mobs are a form of entertainment for the public and can be a fun way to break the monotony of everyday life. Spectators may be surprised by an unexpected and exciting performance. In addition, they can be used as a form of promotion for cultural and artistic events, such as concerts or theatrical presentations.


Flash mobs have also been used to promote products and services. Companies can organize a flash mob to draw attention to a new product or service and generate viral online publicity. They can also be used to promote marketing events, such as product launches or store openings.


Flash mobs have also been used as a form of protest and activism. Activists can use flash mobs to draw attention to political or social issues. These actions can be used to raise awareness of social justice issues or to draw attention to government policies.

Examples of Flash Mobs

  • The first documented flash mob took place in Manhattan in 2003, when a group of 100 people gathered at a furniture store and became mock customers, surprising employees and other customers.
  • In 2009, a flash mob in Liverpool, England, attracted more than 20,000 people to dance to Michael Jackson’s “Thriller” in the street.
  • In 2011, a flash mob in Stockholm, Sweden, promoted the film “The Sound of Music” with a spontaneous performance of “Do-Re-Mi” at a train station.


In short, flash mobs are an exciting and surprising form of entertainment, promotion and activism. These spontaneous events have proven to be an effective tool to draw attention to important issues and generate viral online publicity. With their ability to surprise and delight viewers, flash mobs are likely to remain an important part of popular culture well into the future.

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